Boheme Summer : VIP Insert

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While we are working on the lookbook for the collection, I thought I would share some of the details for the collection we debuted at Sacramento Fashion Week. 

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Rather than include a standard business card to the VIP guest at the fashion show, I created something specafically for the show and debut of my first collection. Inspired by a paper doll, a business card was designed with a hand-drawn fashion-croquis, that was then digitized in Adobe Illustrator. Dresses from the fashion collection were also drawn turned into stickers, also included in the insert. We made a video of the graphic in action, click below to view it!

The graphic on the insert was inspired by the main fabric in the collection, which was also cleverly printed onto removable wallpaper, which was then wrapped onto some shoes for the models.

I am looking forward to sharing photos of the show as soon as they emerge along with the lookbook that we plan to release shortly!

-Amal

Amal IqbalComment